Digital capability test: Digital business models, products and services

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The business model describes how a company creates, conveys and maintains value for its customers and for itself. A digital business model is a business model that has most of its elements backed by digital technologies that are also key to creating new value for customers. Digital products and services are products and services based on digital technologies. Maturity assessment is based on six capabilities: 1. Business model management; 2. Value proposition and distinctive advantage; 3. Innovation of digital business models; 4. Profitability management; 5. Digital products and services; 6. Rewarding.